There are few strategies one can use to be successful online but the best ones remain offering quality commodities and ensuring top customer satisfaction. For this, you will have to hire a team of customer care expert to work along with your staff in ensuring that your testimonials page is exactly what you want it to be. Francis Santa considers online reputation to be the backbone of most online enterprises and that is exactly why he has a few insights you should be checking out when it comes to online reputation management. These here are for instance three blunders you have to avoid at all costs.
Posting fake reviews
The need to be complemented by customers is always the goal of most enterprises. It is uncool for a business to post fake reviews hoping to win even more customers. The quality of the goods or services should be standard in order to market the business and also earn good reviews from your customers.
Not caring about reputation
By far the worst mistake a business trying to venture online can do is pay no heed to their reputation. Since customers cannot trust business they cannot visit, reviews become the reliable way to tell the quality of your business. If you can manage, hire a team that will monitor, guide and even craft your reputation to suit your branding. You not only have to monitor them but also appreciate the good reviews and also rectify the areas you are corrected in.
Being overly defensive
As you have heard before, the customer is always right. Most businesses however never admit when they are at fault and would rather take things personally. You should know exchanging brawls with your customer is the fastest way to make your business look petty. You ought to consider listening to the customer, addressing the problem and making the necessary rectifications for the future of your business.
3 things your businesses’ online reputation does not need
